Elevator Speech
An elevator speech is a quick summation of who you are and what value you bring to the customer. Depending on the situation in which you are communicating your elevator pitch, it should be between 10 and 45 seconds with the first five seconds being the most important.
A short elevator pitch might be used in a casual conversation or in a networking event when someone asks you, “What do you do?” A longer elevator pitch might be used in a lead sharing group, a speed networking event, or other events in which each person is given 30-45 seconds to communicate who they are and the value they bring to customers.
Steps for Writing Your Elevator Speech
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Start with talking about who you are.
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Write down what you do and how you accomplish it.
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Describe how you achieve your results and what differentiates you.
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Revise what you have so far.
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Begin with a good conversation starter.
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Record the elevator voice on your phone.
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Practice your elevator speech until you have it down perfectly and you are comfortable with it.
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Ensure that you stay within the 45 - 60 second timeframe.
Elevator Speech Example
Homework Assignment
Write your elevator speech for each product line you represent and upload it to the file manager.
“My name is John Jones and I work for the #1 custom integrator in Virginia. We help companies like yours design and install custom workspaces and conference rooms with state-of-the-art technology. Our solutions improve the productivity of employees and we can even set up similar solutions in their homes. I would love the opportunity to show you some of our projects and answer any questions that you may have.”
