Power of the Demo

The demo often means the difference between closing a deal or losing a prospect. A great demo lets your prospect understand how your products/services will improve their lifestyle and solve a pain point. 

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The first goal of the demonstration is to provide an opportunity to help the prospect see themselves using the product. The most effective way to achieve this goal is to customize it to their situation as much as possible.

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Best Practices Around Product Demonstration: ​

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• Line cards, brochures, and product information will help the customer see the value of the solution that you are recommending.

• Bring the customer into the showroom for a demonstration.

• Set up the demo kit at the customer’s house for outdoor lighting.

• Sharing Google Reviews or customer testimonials is an effective way to demonstrate the value of your solution. 

• Show off the features of the products/services and then convert those features into benefits using one of these phrases after you mention the feature:

  • “Which Means”

  • “So that you can”

  • “So that you will be able to”

• Share a case study that you can leave with your prospective customer. 

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