Target Markets

Your target market includes who, what and where your product and/or service is aimed towards. The most common types of target markets are: geographic (location-based), demographic (population-based), and psychographics (lifestyle and socio-economic-based). Your company has most likely identified its target market and has a focused marketing campaign for reaching it. Your job is to understand your target market and identify who your key prospects are, who should be omitted from sales efforts, and the region that you want to target. 

 

By the way, your target market is not “everyone” and without a clear focus on whom you're targeting, you will not be successful in closing sales. The task that you have in defining your target market is to understand a smaller more relevant prospecting target so that you can maximize your sales efforts. The key is to narrow your focus while at the same time, expanding your reach. 

 

When deciding on your target market, stay focused on the critical few (3 to 4) categories where you feel like you can have the greatest success. See below just a few examples of a target market:

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Examples of a Target Market:

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• Architects

• Interior Designers & Decorators

• Home Builders

• Commercial Builders

• Municipalities

• Real Estate Agents

• Sports Complexes

• Hospitals 

• Car Dealerships

• School Systems/College Campuses

• Churches

• Financial Institutions 

• Property Management 

• Customers who have purchased before

• Previous Customers who have not purchased before

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Identifying and working within your Target Market will help you stay focused and increase the likelihood of achieving your sales goals. 

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